Hotel marketing pros are counting their blessings...
Back by popular demand....for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what theyre most spooked about right now.
The rise of digital and mobile and its impact on commerce has given consumers more information, and consequently more power, than ever before, as well as an ever-increasing expectation for instant gratification. Marketing experts have dubbed this mass-consumer evolution happening right before our eyes 'The Age of Assistance,' and adapting to it is currently one of the greatest challenges marketers face, in virtually all commercial industries.
We've released a new eBook with Siteminder focusing on how hoteliers can use data to improve strategies all over your business. Here we focus on using your data to drive guest retention.