Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space.
Most people can experience the world through the internet. Travel information and choices to make those travel arrangements are at our fingertips. Now imagine a world where you could not easily access the internet to search for hotels and airlines that provide accommodations and accessibility for your specific needs? For most of us, this is not something we need to consider but, for the disabled, its a daily challenge.
If there were any doubt as to Airbnbs true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking.com and Expedia, they need to be laid to rest immediately.
Instagram represents an opportunity for flagged hotels to shift travelers perceptions of a boring, me-too branded property to a unique travel experience not found anywhere else. The content is universal, shareable and easily understood by a wide range of audiences.