In this article, Luigi shares what he believes to be some of the most important factors that must be considered in the acquisition or development of a hotel, which ultimately lead to a propertys financeability, profitability, and long-term success.
Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning themselves as stylish, amenity-rich places for a nights sleep or a board meeting.
As a hotel reservations consultant and sales trainer, Im often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. Many hotel marketers seem to think this is a simple question and I suppose that on one level it should be. It certainly is possible to just ask a large sample of hoteliers for their number of calls received YTD vs. previous YTD and then average the percentage of change either way.
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. These changes should affect how hoteliers execute various advertising formats in the Google Ecosystem and what initiatives they use to reach travel consumers through the travel planning journey.