New hotel social media tools can help differentiate flagged properties
Hotel website conversion is key to any direct booking strategy.
Lookback windows are crucial for any travel marketers attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, lets review the five Ws of lookback windows.
Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Lets say you have a hotel, equipped with great rooms and a restaurant and bar. How do you support them both? In this post, we go over the SEM need-to-knows for hotelierseverything from campaign structure to bid and budgeting to help you launch your SEM program and keep it sailing smoothly.