To understand the relationship between travelers and online review patterns, the study surveyed individuals who have traveled within the previous 12 months. Both leisure and business travelers were considered in this survey, and the 920 U.S. consumers who participated had traveled and booked their accommodation.
What just happened in social media and what it means for hospitality.
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem.
Many fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in exchange for money or other compensation. The practice artificially inflates the ranking of thousands of products, experts say, misleading consumers.