Hotel rebranding requires more than pretty pictures...
Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.
Did you know that half of travel companies on Facebook see an increase in bookings due to their presence on the social media giant?
The rise of digital and mobile and its impact on commerce has given consumers more information, and consequently more power, than ever before, as well as an ever-increasing expectation for instant gratification. Marketing experts have dubbed this mass-consumer evolution happening right before our eyes 'The Age of Assistance,' and adapting to it is currently one of the greatest challenges marketers face, in virtually all commercial industries.