Topic - Hotel Loyalty Program Trends

Hotel loyalty schemes are a crucial element of the branded chains’ strategies, but they can come at a cost, says David Churchill continue reading →

The hotel industry as we know it today is a vibrant one, but tumultuous, too. Travel intermediaries, online marketplaces for lodging, tech-savvy consumers are market disruptors. With the plethora of options guests have today, earning guest loyalty may seem futile. But here lies the truth: knowing what guests value in loyalty programs and earning guest loyalty is the key to long-term success. continue reading →

Hotel loyalty programs may seem ubiquitous today, but nearly 60% of guests still don’t belong to one – meaning hoteliers are missing a key opportunity to generate repeat business and nurture relationships, according to a just-released Oracle Hospitality study. continue reading →

Global hotel chain Hilton is embarking on an overhaul of its branding and loyalty programme, including a major new partnership with Amazon. continue reading →

Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own loyalty program. continue reading →

Yesterday I reviewed a stay at the Park Hyatt Hamburg which I paid for using a Hotels.com Rewards free night. I said that I would take a longer look today at Hotels.com Rewards and why, for some people, it may be a better option than focussing on chain loyalty schemes. continue reading →

Multi-Brand Hotels Earn Highest Loyalty/Rewards Program Satisfaction in J.D. Power Report continue reading →

PwC takes a fresh look at today’s traveler to understand how their preferences are influencing investment priorities for the world’s leading hotel loyalty programs. continue reading →

According to the survey, the primary role that loyalty programs play for Travel Managers is encouraging corporate travel policy compliance and driving greater volume to preferred hotels. continue reading →

With those ideas in mind, participants in the first Cornell Loyalty Management Roundtable focused on how to move hospitality loyalty programs off dead center, and to find ways to make customers truly loyal. continue reading →