Hotel Technology Resource
September, 8 2017
 
 
 
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
 
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem - By Max Starkov and Carmine Fischetti
 
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. These changes should affect how hoteliers execute various advertising formats in the Google Ecosystem and what initiatives they use to reach travel consumers through the travel planning journey. Read More
 
ALICE Concierge
ALICE Raises $26 Million Series B Funding from Expedia, Inc.
 
Latest funding round showcases continued momentum and growth within the hospitality technology industry Read more
 
Hotel Online Distribution
SiteMinder Partners with PriceTravel Holding and Despegar, Says It is Committed to Latin America’s Hotels
 
Four months since announcing Chile’s RQ Grupo Hotelero as its 26,000th customer SiteMinder, today reveals it is more committed than ever to supporting the burgeoning tourism industries across Latin America. The company has partnered with PriceTravel Holding and Despegar, two of the top online travel agencies within the region, to provide local hotels greater visibility within international source markets. Read more
 
Hotel Distribution Solutions
Triometric Analytics Platform Exceeds 2 Billion Search and Booking Requests Per Day Milestone
 
The Triometric platform delivers real-time operational performance and XML/JSON message intelligence to a variety of companies in the supply chain of selling travel products online. This includes intermediaries such as bedbanks as well as suppliers such as hotels and airlines and their distribution technology partners. Read more
 
Events And Hospitality Technology
IVvy Appoints U.S. Team to Support Its Global Expansion
 
The Queensland, Australia-based company, which opened its New York offices earlier this summer, appointed Pamela Guerin as senior vice president of global sales, Ray Pawley as vice president of global sales for groups and chains and Kara Lombardi as business development manager for North America. Read more
 
PMS For Independents
Maestro PMS Integrates with Listrak Digital Marketing to Increase Bookings, Guest Loyalty
 
Maestro PMS - Listrak Interface Delivers Personalized Preference-Based Messaging Read more
 
Internet Of Things (IoT) Solutions
INTEREL Secures €10m Growth Capital to Fuel Expansion of Its Internet of Things (IoT) Solutions for the Hospitality Industry
Hotel of Things™
 
Already the standard for many hotels in the Middle East and Asia’s demanding markets, INTEREL will enhance its geographic coverage and continue investing heavily in its technology and intellectual property through Jolt Capital's support. Read more
 
Complete Technology Solution
Choice Hotels Announces Qualified Vendor Agreement with ITG Networks
 
ITG Networks to provide standout service for Choice Hotels International Read more
 
European Union General Data Protection Regulation
GDPR for Hospitality Workgroup to Start at HTNG
 
The GDPR is a law governing PII (Personal Data) that will be enforced in the European Union in mid-2018. Global hospitality chains, trading partners and vendors who conduct business within the European region need guidance to navigate the pitfalls associated with compliance to these updated laws Read more
 
Hotel Website SEO
The Secret Weapon Page on Your Hotel Website
The Secret Weapon Page on Your Hotel Website
 
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic. Why is that? Because Google pays serious attention to the content on this page. And, OTAs can’t. Read more
 
FOMO - Fear Of Missing Out
Losing Focus: Six Things Hotel Marketers Should Avoid
Losing Focus: Six Things Hotel Marketers Should Avoid
 
You can spend countless hours each day doing different things just because you think everyone else is doing it. Or, there’s FOMO, 'fear of missing out' driving some hotel marketing professionals to jump on every hot new bandwagon that rolls by, just in case it turns out to be next big thing. Some clarity and direction is sorely needed. Read more
 

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In Brief...
 

The Hotel Shopping Model Is Changing
If You Don't Give Guests What They Want They'll Go Elsewhere - By Pierre Boettner Founder and CEO, HospitalityPulse

IATA NDC Hackathon
OpenTravel at the IATA NDC Hackathon 2017, Silicon Valley

Toe-to-toe With The OTAs
Hotel Tonight Faces off with Expedia, Priceline with Advanced Bookings - Reuters

 
 
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