Hotel digital marketers have yet another headache to deal with...
When we think about Airbnb, its easy to see how theyve become such an incredible success story. For dreamers and movers alike, Airbnb has continually excelled not in selling physical accommodation, but selling a destination. Over the years, I have had the pleasure of visiting a number of the worlds most beautiful destinations, to meet with and stay at some truly incredible hotels. As a traveller, however, I know my first destination was not, in fact, at any of those places.
AccorHotels and Dubai World Trade Centre LLC (DWTC) have today announced the first 25hours Hotels property outside of Europe. The hospitality brand, which was conceptualized in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.
Hotels in Dubai, United Arab Emirates, reported occupancy decreased 2.7% to 87% in November, according to preliminary STR data. ADR also fell 1.1% to 754.11 Emirati dirhams ($205.34), which pushed RevPAR down 3.8% to 655.84 Emirati dirhams ($178.58).