For certain U.S. cities that rely on tourism revenue, 2020 was a devastating blow. But they’re finally bouncing back thanks to creative ingenuity.
TravelBoom Marketing will offer a full range of strategic marketing services for travel and tourism clients
Company emphasized unique, targeted experiences in response to consumers' altered expectations
In order to help travel marketers measure the pulse of the rapid change in the travel industry as it recovers, YouGov has delved into the latest consumer trends among key U.S. travel audiences.
Expedia Group, operator of the Vrbo brand, which competes directly with Airbnb, spent $664 million on sales and marketing in the first quarter of 2021 - a decrease of 45% year-over-year and representing 53% of overall revenue, according to its Q1 earnings report. But the company has signalled a significant change in its approach to marketing, with a shift to brand messaging and attempt to increase its brand up the funnel.
Trivago will be offering users the chance to purchase tours and activities via a new service formed through a deal with Musement.
Airbnb’s IPO filing provided some precious marketing lessons on how the 13-year-old company challenged conventional wisdom by mostly shunning away from traditional performance marketing channels. In stark contrast, Booking.com started to build its online empire years earlier, thanks to the flawless execution of a simple but extremely efficient formula: siphoning as much traffic as possible from performance channels and maximising conversion by A/B testing to death each pixel in the funnel.
Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows
Vaccinations = Vacations for Many Americans but Travel Providers Will Miss Out if they Don’t Tailor Marketing and Communications Appropriately
Who really has the buying power when it comes to hotel technology purchases?