Its easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, its inevitable that some things may fall through the cracks, questions will go unanswered and mistakes could quickly multiply. The good news is that even if your hotel marketing is out of control from time to time, it doesnt mean youve lost control. continue reading →
Once the golden travel season of summer comes sadly to a close, September will arrive ushering in a crisp set of challenges and opportunities for hotels. continue reading →
Some hotels are more beautiful or more grand than others. Some are placed in more stunning locations. Then, there are the hotels that are simply better at convincing people to book than others. Dont count it as a fluke or good luck. continue reading →
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend billions on driving traffic to their own website and call centers. Sadly, its mostly wasted... hotel owners and their marketing teams would be better served by focusing instead on CONVERTING a higher percentage of their existing traffic stream. continue reading →
Every year, on April 1st right around 10am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the neighbors have opened a drug rehab facility next door. After nine years, Im ready for her April Fools Day antics! continue reading →
To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top you know it, your staff knows it. continue reading →