In today’s feature we want to introduce one of our partners, Citysearch.com. Citysearch provides a great opportunity for you to promote your hospitality business to web surfers looking for information about your city. From a marketing perspective that includes both your local and transient markets. To view a listing of cities featured,
click
here.
About The Company
Ticketmaster Online-CitySearch (NASDAQ: TMCS) is a leading local portal and e-tailing company that provides useful consumer content and services to let people get things done online. The company gives consumers access to practical tools for living that make the Internet an indispensable part of peoples’ everyday lives, helping them save time and manage their busy lives more effectively. Ticketmaster Online-CitySearch, led by the strong growth of ticketing online, is now the 3rd ranked U.S. Web retailer (PC Data Online, October 1999).
At citysearch.com, consumers can access in-depth local information and transaction services that let them perform everyday activities online, such as event planning, ticket buying, shopping, matchmaking, and job seeking. In addition to citysearch.com, TMCS’ portfolio of Web sites includes: ticketmaster.com, store.ticketmaster.com, sidewalk.com, cityauction.com, match.com, livedaily.com, astroabby.com and jobs.citysearch.com.
Key Features
Since consumers spend as much as 90 percent of their time and money within 10 to 15 miles of their home, TMCS designed citysearch.com to help people get everyday tasks done online by offering a variety of information and services. These services include:
· Local content: Up-to-date, locally produced information that lets you get to know a city fast. Content includes information on local restaurants, bars, hotels, shops, services, and community events, as well as local news, weather, and sports updates.
· Arts and entertainment: The latest local information on music, movies, theater, museums, and family events. This arts and entertainment content is also available through Microsoft Corp.’s MSN Entertainment Channel, MSN Local Channel, and WebTV.
· Reservations: Online reservation services for a wide variety of businesses through the citysearch.com Reservations Center. Online access to reservations for discounted hotels, local restaurants, golf courses, personal service scheduling, local sport facilities, and national campgrounds, as well as online local sports event registration.
Summary
· TMCS represents the “next generation” in city guides. citysearch.com offers a comprehensive information and commerce network for the communities it serves. By creating a new medium for getting things done, citysearch.com allows people to obtain information online and then take action with a related transaction, such as making a reservation or purchasing a ticket.
· TMCS integrates e-commerce/online transaction capabilities. To enhance the value of the information it provides, TMCS incorporates e-commerce tools into each of its sites. The tools range from ticketmaster.com’s ticketing services to citysearch.com’s online restaurant reservations. These capabilities transform the local portals from simply being more efficient ways to gather information into online mediums that actually enable consumers to get things done.
· citysearch.com creates original local content. Many city guides use pre-existing content or a hodge-podge of hypertext links. In contrast, citysearch.com provides original content developed by locally-based editorial teams, often in conjunction with the leading established local media outlets that know the ins and outs of their communities. This combination enables citysearch.com to provide valuable local consumer services, a capability difficult for national or link-based services to imitate.