Build It And They Will Come

by Thomas Wahl

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A few weeks ago I commented on market research for hotel products. Today I am pleased to tell you about the Holiday Inn Family Suites Resort in Orlando and their 90% occupancy.

Terry Whaples, the owner and operator of the 800 room Holiday Inn Family Suites Resort in Orlando, is a true entrepreneur and envisioned a resort that listened to it's prospective customers. Through extensive research including the assistance of a licensed marriage and family therapist, she discovered that when traveling, kids and parents need some of their own space.

As a result of research conducted, the hotel has themed Kids Suites available, including Cinema, Fitness, Business, Sweetheart, Classic and Residential themes. Click here to visit their web site and click on the Check our Suites link at the top of the page to view details including schematics of the various themes.

Hats off to Ms. Whaples and her team. They listened to their customers and now have a hotel built for customers. What a novel idea!?

In hospitality Thomas

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