Hotel Industry Trends - Internet

Study of vacation home reviews shows relatively few balanced reviews

The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing practices, compare notes with their peers, and if warranted, perform a 2011 mid-year course correction.

The use of online travel agencies (OTAs) has risen 45% since 2008*. Given that it’s 10-15 times cheaper for hoteliers to secure reservations directly through their own websites, and the reality that guests use the same internet to find hotel websites as they do to find OTAs, why the upward trend toward OTAs?

As far as Travis Katz is concerned, it is impossible to name the single best hotel in Cabo San Lucas or the absolute tastiest cheesesteak in Philadelphia.

Two-thirds of UK Hoteliers and B&B Owners Say it is Important to Allow Booking Via Mobile Devices

When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel?

Writing a social media policy is one of those tasks hotel managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here is a sample policy and a few things to consider when writing your policy. It’s written for a hotel but is applicable to all types of businesses.

I’ve been writing and speaking about online reputation management for almost two years now, but it’s never felt so real or close to home as last Wednesday night. From the balcony of my friend’s condo in downtown Vancouver I watched my hometown’s reputation, which took decades to build, be dismantled in a few hours as vandals set fire to cars, smashed windows and looted stores.

Vizergy provides insights into Google's latest social effort

Has your property received a guest review that makes your blood boil or heart sing? Want to respond but not sure how to make it sound professional and sincere? Fear you might make things worse?