Hotel Industry Trends - Internet

The travel industry has seen the emergence of new platforms tailor-made for selling distressed inventory. These channels promise to safeguard brands and their price integrity while exposing hotels to an attractive audience of smartphone owners. EyeforTravel spoke to Sam Shank, CEO of mobile hotel bookings specialist HotelTonight about meeting the expectations of this target audience.

As traveler reviews continue to grow in influence and pervasiveness, more hotels are debating, “Should we post reviews on our website? Do we dare?”

Hotelcast 2.0 offers the latest digital marketing and mobile technology predictions for 2012 plus an update on Lodging Interactive's Guest Review System that enables hotels to manage and display consumer reviews on their own websites and blogs

TravelClick Report Shows Brand.Com Is Fastest Growing Channel During Third Quarter 2011

With the recent roll-out of Google's 'Freshness Update,' hotels can maintain a high search ranking if they follow five steps outlined by hospitality's social media marketing agency

Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds. This required sites to generate engaging and unique website content (as opposed to bland, old and tired content) that would intrigue users and increase the site’s 'stickiness'.

Over 60% of delegates confirmed that the new era of travel known as Online Travel 3.0 is indeed taking place, with the end-consumer driving innovation.

The Wall Street Journal ran an article on 11/21/11, called 'Flash Robs’ Vex Retailers', and the ramifications are startling.

Learn from the hotel industry on how brands need to be more vigilant about protecting their bottom lines and their customer relationships on the Internet.

Companies in the travel, hospitality and tourism trades grappling with recession impacts on marketing budgets and trying to determine how to best stretch scant marketing funds to sell products worldwide can now apply for no-cost mathematics-assisted 2012 Online Marketing and Offline Marketing Mix Plans from Global B2B Communications.