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Hotel Resource - Carol Verret Articles

Thursday December 4th, 2008

Next	Page 1 of 6

	Hotel Sales and Revenue Management Book 2.0 - The Book Is Here!
	Carol Verret announces the release of the first hotel sales and revenue book that takes into consideration the impact of Web 2.0. In th...


	2008-11-12	Yield Management	more...

	Selling Into a Bad Economy - Overcoming Fear and Stealing Share - By Carol Verret
	Tough times require creative solutions not just business as usual! Not only are hotels being buffeted by the economy but also by the new ...


	2008-10-29	Management	more...

	Habits of Highly Successful Hotel Sales People - Accelerated Sense of Urgency - By Caro...
	This is the third year that we have updated this subject and it has never been more urgent than this year! Despite the general downward ...


	2008-09-10	Management	more...

	The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Ec...
	Independent and boutique properties have a several advantages over their branded counterparts. The first is the trend in experience trav...


	2008-08-05	Management	more...

	The Science of Hotel Sales - The Benchmarking Imperative for Success in a Difficult Eco...
	This topic may not rate high on the 'sexiness' meter in a period where hotels are frantically seeking new strategies to generate demand b...


	2008-07-29	Management	more...

	Driving REVPAR in the Current Economy: The Shift from Managing Demand to Generating Dem...
	In the past eighteen months, demand has remained relatively flat while rate has increased by between 7% in 2007 and almost 9% in 2006. T...


	2008-06-24	Management	more...

	Hotel Sales 2.0 - Tactics to Drive Business in a 'Not So Hot' Summer - By Carol Verret
	The forecasts for this summer are mixed but all agree on one thing - hotels will not be driving close to double digit REVPAR growth in su...


	2008-05-13	Management	more...

	All Marketers Are Liars - Web 2.0 Strategies For Hotel Sales And Marketing - By Carol V...
	Seth Godin gets your attention in the first part of the title of his 2005 book, 'All Marketers are Liars - The Power of Telling Authentic...


	2008-04-23	Internet	more...

	Contingency Hotel Revenue Management Strategies - I Will not Cut Prices - By Carol Verret
	Everyone repeat after me: 'I will not cut prices nor panic sell because it does not stimulate incremental demand and only serves to drive...


	2008-03-12	Yield Management	more...

	The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst ...
	In this economic climate, there are hotels that will continue to generate revenue and those that will generate excuses. What will be the...


	2008-02-25	Management	more...

	Change is the Buzz - Rebooting Hotel Sales Activity at the Property Level - By Carol Ve...
	The Washington Post reported on December 31 that Marriott stock declined by 31% in 2007 -- should we be worried? Concern is an appropriat...


	2008-01-08	Management	more...

	Five Tips to Improve Hotel Customer Service with User Generated Reviews - By Carol Verret
	Providing a consistent level of quality customer service is always a work in process for hotel managers. Couple that with the fact that ...


	2007-10-30	Management	more...

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