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Hotel Resource - EyeforTravel Articles

Sunday July 20th, 2008

Page 1 of 1

	Should Your Mobile Strategy be About ROI or Brand Advocacy?
	After a decade of false starts, the travel and tourism industries are beginning to embrace mobile and wireless technologies. Hotels, airl...


	2008-05-13	Technology	more...

	'I still see significant upside for online travel companies in the US' - Orbitz's Aaron...
	In the last few years, online travel companies from the US have focused on expanding their portfolio by foraying into Europe and Asia Pac...


	2008-03-27	Internet	more...

	Should Your UGC Strategy be About Customer Acquisition or Retention?
	In a recent interview with EyeforTravel John Lee, VP Brand Marketing and Communications, Embassy Suites, explained the fundamental differ...


	2008-02-06	Internet	more...

	To What Extent Can Independent UGC Sites Act as a Trojan Horse For Openness?
	EyeforTravel Social Networking Special - Lonely Planet continues to invest in its digital business as well as traditional guidebooks with...


	2008-01-28	Internet	more...

	Does Loyalty Exist in the Online Travel World? Interview with Tom Russell, VP of Brand ...
	Suppliers are focusing on implementing tailored web strategies for their loyal members, offering a number of personalization tools and fe...


	2008-01-21	Internet	more...

	Role of initiating a private online community in reducing market research and utilisati...
	A media report has highlighted how InterContinental Hotels Group (IHG) is using a private online community to learn about the travel habi...


	2008-01-15	Internet	more...

	'Where the US goes, Europe will likely follow' - By Ritesh Gupta, Global Correspondent,...
	In 2007 search engines in the US strengthened their Web 2.0 applications, in some cases via inorganic growth through acquisitions of soci...


	2008-01-02	Internet	more...

	Where does UGC fit into suppliers' online marketing strategy?
	Social Media Strategies for Travel 2008 Special


	2007-12-10	Internet	more...

	YouTube, Hilton, Starwood, Orbitz and Travelocity Discuss How to Monetize Social Media
	Recent findings from EyeforTravel's 'Online Marketing Report' reveal that 79% of travel industry executives view social media as a long-t...


	2007-12-06	Internet	more...

	Technology's Role in Handling Individual Transactional Uniqueness
	EFT's CRM Technology for Travel 2007 Special


	2007-09-04	Internet	more...

	Suppliers Are Winning The Battle For Online Revenues
	There seems to be an Anti-OTA feeling in the air. In well-publicized moves, big brands, like ICHG, have pulled their inventory from lead...


	2007-08-29	Internet	more...

	Consumers Have Developed Very Sharp Value-Detectors While Playing The Loyalty Game
	Consumers have developed very sharp value-detectors while playing the loyalty game, and they recognise that the value equation has tilted...


	2007-01-30	Other Articles	more...

Page 1 of 1 :: Most Read ::

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