Operations Strategy, Supply Chains, and Service Tactics Are Blended in New Book
	Textbook Uses Novel Approach to Operations and Supply Chain Management
Using case studies of strategies and tactics applied by three multinational companies, a new textbook takes an integrated look at operations strategy, the global supply chain, and service tactics. The book, Operations & Supply Chain Management for the 21st Century, by Ken Boyer and Rohit Verma, is augmented by additional information and quizzes on the book's website. Ken Boyer is a Dean's Distinguished Professor of operations management at the Fisher College of Business, Ohio State University. Rohit Verma is an associate professor of Service Operations Management at the Cornell University School of Hotel Administration and a research fellow of the Cornell Center for Hospitality Research. The three organizations featured in the book are: Kellogg's, focused primarily on manufacturing, Sony, which deals with both manufacturing and service, and American Express, which is one of the world's foremost service operations. For global perspective, companies based outside the United States are also used as examples in each chapter. "The best practices highlighted in our book are drawn from many companies," notes Verma, "but time and again we return to the three featured corporations, because their operations strategy, service, and logistics are so effective. In terms of using the book, I should note that we have included considerable supplemental material to make it as useful as possible to both instructors and students." Boyer adds: "The book examines the three exemplary organizations because they are world class and somewhat different than the organization typically featured in books on operations and supply chain management. We wrote the book with a fresh sheet of paper-and the web. In contrast to many current books in later editions, the web is employed as an integral component of the overall learning package rather than as an add-on that developed after the book." The book is published by South-Western Publishing. A more complete description of the book is found at: www.cengage.com/decisionsciences/boyer. About The Center for Hospitality Research A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu. Center Senior Partners: American Airlines Admirals Club, General Growth Properties, Inc., job.travel, McDonald's USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., Taj Hotels Resorts and Palaces, and TIG Global Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP, FX Real Estate and Entertainment, Inc., HVS, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Inc., PricewaterhouseCoopers, Proskauer Rose LLP, SAS, Smith Travel Research, SynXis (a Sabre Holdings Corporation), Thayer Lodging Group, Thompson Hotels, Travelport, WATG, and WhiteSand Consulting Center friends: 4Hoteliers.com . American Tescor, LLC . Argyle Executive Forum . Caribbean Hotel and Restaurant Buyers Guide . Cody Kramer Imports . Cruise Industry News . DK Shifflet & Associates . ehotelier.com . EyeforTravel . Gerencia de Hoteles & Restaurantes . Global Hospitality Resources . Hospitality Financial and Technology Professionals (HFTP) . hospitalityInside.com . hospitalitynet.org . Hospitality Technology Magazine . Hotel Asia Pacific . Hotel China . HotelExecutive.com . Hotel Interactive . Hotel Resource . International CHRIE . International Hotel Conference . International Society of Hospitality Consultants (ISHC) . iPerceptions . Lodging Hospitality . Lodging Magazine . Milestone Internet Marketing . MindFolio . Parasol . PhoCusWright, Inc. . PKF Hospitality Research . The Resort Trades . Questex Media Group . RealShare Hotel Investment & Finance Summit . Resort+Recreation Magazine . RestaurantEdge.com . Shibata Publishing Co. . Synovate . The Lodging Conference . TravelCLICK . UniFocus . WageWatch, Inc. . WIWIH.COM