STR Global Reports Europe Pipeline June 2010

Among the countries of the region, the United Kingdom ended the month with the largest number of rooms in the total active pipeline with 26,155 rooms, followed by Germany (17,092 rooms) and Russia (15,816 rooms). The U.K. also reported the most rooms in the In Construction phase with 11,627 rooms.

London, U.K., reported the largest number of rooms in the total active pipeline among the key markets of the region (7,922 rooms). Three other markets ended the month with more than 3,000 rooms in the total active pipeline: Berlin, Germany (4,095 rooms); Moscow, Russia (3,782 rooms); and Vienna, Austria (3,009 rooms).

Among the Chain Scale segments, the Upscale segment was the only segment to account for more than 20 percent of rooms in the total active pipeline (23.5 percent with 27, 534 rooms). Two other segments each made up more than 15 percent of rooms in the total active pipeline: the Midscale with Food and Beverage segment (17.0 percent with 19,885 rooms) and the Upper Upscale segment (16.3 percent with 19,084). The Midscale without Food and Beverage segment accounted for the smallest portion of rooms in the total active pipeline (7.0 percent with 8,206 rooms).

During 2010, 147 projects totalling 24,242 rooms are expected to open in the region.

* Includes those projects in the In Construction, Final Planning and Planning phases. 

About STR & STR Global

For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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