Forrester: 2011 Mobile Trends - MediaPost

So what's the outlook for 2011? Here are some of Forrester's key trends for this year: The mobile-social-local category will explode but generate little revenue. Social location services will attract growing audiences but face continuing privacy issues because of the difficulty engaging with customers in contexts that are innately personal and intimate. Many geo-targeted mobile campaigns will launch that won't lead to meaningful revenue in 2011.