STR Global Posts January 2012 Results for European Region

The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for January 2012, according to data compiled by STR Global. 

Source: STR Global 

“The European hotel market continued to show robust performance for the beginning of the year”, said Elizabeth Randall, managing director of STR Global. “Occupancy and average room rates (in euro terms) are growing compared to last year. Over the past three months, we have seen supply increase by around 3 percent each month, which is above the long-term European average of around 1.2 percent”.

Highlights from key market performers for January 2012 include (year-over-year comparisons, all currency in euros):

• Reykjavik, Iceland, jumped 32.2 percent in occupancy to 45.9 percent, reporting the largest increase in that metric, followed by Prague, Czech Republic (20.2 percent to 45.4 percent), and Vilnius, Lithuania (+18.4 percent to 44.9 percent).
• Athens, Greece, fell 17.4 percent in occupancy to 36.6 percent, posting the largest decrease in that metric.
• Three markets experienced double-digit ADR increases: Tallinn, Estonia (+24.7 percent to EUR67.87); Paris, France (+13.7 percent to EUR233.68); and Tel Aviv, Israel (+12.7 percent to EUR169.06).
• Reykjavik fell 19.5 percent in ADR to EUR55.64, posting the largest decrease in that metric.
• Tallinn rose 23.5 percent in RevPAR to EUR30.84, achieving the largest increase in that metric, followed by Moscow, Russia (+15.7 percent to US$65.28), and Budapest, Hungary (+14.2 percent to EUR23.53).
• Athens ended the month with the only double-digit RevPAR decrease, falling 15.6 percent to EUR33.63. 

*percentages are increases/decreases for January 2012 vs. January 2011

Download January Global Performance review 

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information.  Hotel operators can join the surveys on a complimentary basis and benefit from free industry data.  STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.

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