An Outsider's Inside View of Apple

In the days and weeks before the new iPad was announced, the media was rife with rumors about what Apple fans could expect next.

But few might know that Apple employees were among those who waited anxiously to find out what their own company had planned. Knowledge@Wharton recently had an opportunity to talk with Adam Lashinsky, a senior editor at Fortune magazine and author of Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, for a rare glimpse into one of the world's most innovative companies.



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