Watching social media evolve can be fascinating. Sometimes, we get the exact platform changes wed expect, whether theyre the next logical step in the apps development or because theyd been announced in months past. Other times, though, big changes come out of seemingly nowhere, offering exciting new features we didnt know to expect. This month has given us the latter, so lets take a look at whats new in social media and how it will impact hotels and resorts.
Hotels around the world have started making bigger moves to win back lost grounds from online travel agencies (OTA). But is enough being done to own the customers entirely and emerge as winners?
Lets get straight to business. Direct bookings are every hoteliers goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings.
The whole point of travel is to not stay in the same place. Guests check in and check out, travelers come and go, people are always on the move. What really differentiates a successful hotel business lies in its recurring guests - the loyal ones that keep coming back for more.