Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month weve seen features that are focused on improved integration and making more information available to both marketers and users alike. Lets take a look at each update and how theyll affect hotels and resorts.
A letter from Hyatt Hotels Corp.'s global head of sales and revenue Jack Horne announcing the hotel company's decision to cut meetings commissions from 10 percent to 7 percent landed more like a feather on the desks of meetings professionals last week, compared to the anvil dropped by Marriott International in January.
Travellers have more choice than ever before thanks to the rise of the sharing economy. Whats more, this new breed of peer-to-peer network has reshaped the behaviour of travellers forever.
Similar to the giant balloons that will rise above the high school marching bands and floats that carry celebrities through the streets of Manhattan in the Macy's Thanksgiving Day Parade, a philosophical framework hovered over the parade of presenters who took the stage at the annual Phocuswright Conference last week in Los Angeles