Smart hotel websites can stimulate higher perceived value and ADRs
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic. Why is that? Because Google pays serious attention to the content on this page. And, OTAs cant.
: HEBS Digital is offering hoteliers that partner with the firm a guaranteed increase in website conversion rates of 40% with the purchase of a new responsive website.
The debate over OTA v/s direct booking is often a common one with many hoteliers. The increasing market share of Online Travel Agencies (OTAs) and their growing popularity amongst travelers makes them a necessity to be a part of every hoteliers booking strategy. OTA bookings have always had an edge - a fact most hoteliers cannot ignore.