Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space.
If there were any doubt as to Airbnbs true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking.com and Expedia, they need to be laid to rest immediately.
Instagram represents an opportunity for flagged hotels to shift travelers perceptions of a boring, me-too branded property to a unique travel experience not found anywhere else. The content is universal, shareable and easily understood by a wide range of audiences.
By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an upgrade with the ability to add a property description, Facebook announced a new ad targeting option called Trip Consideration that allows hotel brands to reach potential guests in the early stages of travel planning and reaching people with online display ads based on their TV consumption (yes, Netflix included) is all the rage. From SEO to design, read on for the latest trends in hotel digital marketing.