Todays typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
Hospitality businesses are highly relied upon OTAs to deal with their inventory, online travel agencies play a significant role and are found to be providing properties with real-time information. A core part of this research found independent properties surprisingly have a balanced channel blend and distribution cost was a key factor in their overall distribution strategy and use of information.
Its hard for revenue managers to keep up with evolving technology. On the other hand, the latest technological advancements in the field of business software, such as Hotel Revenue Management Software, make revenue management a straightforward activity. So what is it that revenue managers can use to do their job better and automate the majority of their daily tasks?
Next generation sales and catering solution iVvy now offers Oracle Validated Integration of contacts, blocks and room reservations plus, syncs ARI from OPERA PMS back to the iVvy dashboard.