Hotel Industry Technology News

The Smart Hotelier’s Pre-Opening Digital Strategy - By Garrick Lee
May, 23 2017
Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there’s an endless list of tasks to complete. Unfortunately, the most critical part of a pre-opening strategy oftentimes gets lost in the shuffle: the new property’s digital presence and strategy. continue reading →

So Many Hotel Software Systems, So Little Time: How to Choose the Best PMS for Your Needs and Budget - By Jos Schaap
May, 23 2017
It’s a jungle out there! The jungle of different hotel software solutions has grown very thick, and the competition between vendors on who has the best solution has hardened. According to many industry experts, there are over 100 solution providers that develop, sell and support PMS software systems considered to be at the epicenter of helping hoteliers run their hotels. continue reading →

Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You - By Fig Cakar, Managing Director - the Americas, SiteMinder
May, 22 2017
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too. continue reading →