Traditionally the guest data is available to both the hotel's owner and operator during the term of the management agreement and, perhaps more importantly, following the termination of the management agreement. In more recent times there has been a tendency on the part of some operators to stipulate that the guest data is effectively the 'property' of the operator.
Upgrading revenue management capabilities means not only implementing the right technology solution and using the right data sources - ones that have been shown to improve forecast accuracy and pricing decisions - but also putting the right organizational resources in place and creating a revenue-maximizing culture.
Signs up new clients and partners
Hospitality technology has come a long way from being just a back-end operations booster to guest-facing integral instrument. At this point, how do you calculate ROI you get on hotel software? While investing in hotel technology, how do you measure the returns and benefits you get from it?