Does social media impact where and how you travel? From looking to favourite social media influencers for genuine travel inspiration, to considering making a career out of travel itself and sometimes falling into the pressures of having a compelling online presence, it seems that travel and social media work hand in hand.
The leading brands by project count in the construction pipeline for each of these three companies are IHG's Holiday Inn Express with 422 projects/39,667 rooms, Hilton's Home2 Suites by Hilton with 401 projects/41,958 rooms, and Marriott's Fairfield Inn with 284 projects/27,678 rooms.
Wellness tourism grew from a $563 billion market in 2015 to $639 billion in 2017, or 6.5% annually, more than twice as fast as tourism overall (3.2%). And its forecast to grow even faster through 2022 (7.5% yearly) to reach $919 billion.
The data shows that the number and ratio of branded hotels is increasing in almost all of the markets we reported on, through a variety of different business models. The overall share of chain hotels versus independent is increasing, even in markets that can be considered very mature.