Hotel Association Launches 'Search Smarter' Campaign to Raise Awareness of Deceptive Online Marketing Practices, Focus on Transparency
57 percent are less likely to interview a candidate they can't find online - 54 percent have decided not to hire a candidate based on their social media profiles - Half of employers check current employees' social media profiles, over a third have reprimanded or fired an employee for inappropriate content - 70 percent of employers use social media to screen candidates, up from 11 percent in 2006
EyeforTravel's latest whitepaper titled Does Virtual Reality Have a Place in Travel? looks at consumer perceptions of VR, scope for market growth, and case studies of travel brands including Marriott, Best Western and Shangri-La and Matoke Tours.
A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand.