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The US lodging industry appears to be at an inflection point, driven by a combination of decelerating demand as well as continued economic and global trade risks.
The Worthington hotel is 14 miles from downtown Columbus and 11 miles from The Ohio State University. CoSi and the Columbus Zoo are just a couple of the main attractions within a short driving distance of the hotel.
In the current market, most hotels, resorts and other venues are experiencing a significant softening in group demand. However, this does not necessarily mean that hotel salespeople are fielding fewer inbound leads, but rather multiple leads are coming in for dates that are in peak demand for transient and for other group business. Here in the era of electronic RFPs, where one piece of business generates a proposal request for 8, 10 or more properties, hotel salespeople are perhaps busier than ever simply keeping up with what often feels like 'lead spam.'
Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: Hotel Digital Marketers White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey.