If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the ... more →
Insightful!Reviewer: Rolf Dobelli from SwitzerlandDavid A. Aaker and Erich Joachimsthaler flex their marketing muscles in this exhaustive treatise on global brand creation. But although the authors clearly know an enormous amount about building the perfect branding campaign, their book suffers from a patina of academia that makes ... more →
It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.
Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business ... more →
The cases in this book focus on strategic hospitality marketing and management. Each case deals with management situations from more than one perspective, and puts forth the premise that every act of hospitality management is also an act of marketing. The new edition includes ten international cases, and a broader scope, extending the ... more →
Meet the marketing challenges of hospitality’s competitive marketplace. Explore marketing as a philosophy of hospitality operations, a way of hospitality business life and an activity pervading all hospitality decisions and actions. Through case studies, Internet resources and interviews with global hospitality professionals, this book ... more →
Introductory book focusing on hotel sales and promotion, emphasizing sales and merchandising activities of those people responsible for business promotion within the lodging industry. The book also emphasizes service (customer needs and wants) as an essential component for success in the lodging industry. International in scope. ... more →
Take an in-depth look at the nature and scope of today's meetings and conventions market. Learn how the hospitality industry is responding to the increasing demands of this market and discover how to increase your market share of the convention and trade show ... more →