MBDC: McDonough Braungart Design Chemistry

MBDC: McDonough Braungart Design Chemistry The McDonough Braungart Design Chemistry (MBDC) industrial design company promotes the 'next Industrial Revolution' through a new design paradigm called Cradle to Cradle Design. Eschewing last century's take-make-waste model (or 'cradle to grave'), MBDC's new paradigm focuses on the 'no waste' design of products and services for nature's ecosystems or for humans' industrial systems - perpetually circulating in closed systems. For the business bottom line, this can translate to lifetime customers, product differentiation, increased competitive advantage, cost reduction, and risk management. Outlines the company's consulting services and provides a compelling argument for the transformation of industry, as we currently know it.

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