The Andaz brand announced today its latest collaboration with (RED) - the AIDS organization founded by Bono and Bobby Shriver - the launch of a custom suite at Andaz London Liverpool Street personally designed by Sir Terence Conran, founder of Conran and Partners. The (ANDAZ)RED Suite is available to book beginning June 22, 2018, with a portion of each booking going directly to support (RED)’s fight to end AIDS. Development of the 900 square foot suite (80 square meters) follows a larger renovation of the hotel’s 267 guestrooms in 2017, completed by the team at Conran and Partners.
“Bringing in the local neighborhood and culture to the guest experience through design and experiences is what the Andaz brand is all about,” said Heather Geisler, vice president, global brands and field marketing for Hyatt. “Launching the (ANDAZ)RED Suite in London not only celebrates our continued collaboration with (RED) but also gives us an opportunity to bring to life the city’s rich art history and storied culture through Sir Terence Conran’s inspired design.”
“We’re thrilled to offer the (ANDAZ)RED Suite—one we see as an experience all its own,” said Andaz London Liverpool Street General Manager, Otto Steenbeek. “It’s been an honor working with Sir Terence Conran to create this expertly curated space reflecting the spirit of East London, while giving our guests an opportunity to benefit the lives of others through their travels.”
The Andaz brand launched 11 years ago with Andaz London Liverpool Street. Leveraging the hotel’s largest suite, the design includes custom-made cabinets, bedside and dressing tables, Eames and Karusselli lounge chairs (Sir Terence’s favorite seating) and a replica of the coffee table Sir Terence designed for his own home.
“The Great Eastern Hotel, as this hotel was once known, was my first big hotel project, so it has been a dream for me to be involved with the building once again,” said Sir Terence Conran. “I am proud to have collaborated with the Andaz brand and (RED) on a suite design that will give guests a great deal of pleasure while doing a great deal of good in the world. Through carefully curated and commissioned artwork and photography by local artists, we injected the vibrant and creative vibe of East London into the suite and mixed in contemporary hotel design with a domestic feel.”
The room layout was adjusted to create a living and dining area as well as a separate bedroom, while introducing finishes and furniture to distinctly set it apart from both other hotel experiences in the area and the recently redesigned Andaz rooms. The suite’s bathroom includes black Dornbracht brassware and basins by Laufen. It also houses a double vanity unit in marble, a freestanding Laufen bath and heated floors. The room design also references (RED) with one of the Karuselli chairs upholstered in red leather, a bright magenta sofa, and red glass bedside lamps.
“After the success of our first (ANDAZ)RED Suite designed by Jonathan Adler at Andaz West Hollywood, we were excited to bring this experience to international travelers and show them that staying at a hotel can now be both personally rewarding and a powerful force in changing people’s lives,” said Deb Dugan, (RED)’s CEO. “Collaborating with the Andaz brand once again felt like a natural next step in our approach of engaging and giving back to local communities worldwide.”
The suite will also feature portraits by British portrait and fashion photographer Rankin. Each portrait tells the story of how (RED) funds were put to work on the ground, showcasing mothers and children in Africa who have thrived because of the (RED) funds from partners like the Andaz brand.
A special cabinet designed by Sir Terence contains a selection of (RED) products available for purchase ranging from $19-$315 (£14-£300). With each purchase, guests will provide an additional donation to (RED). The selection currently includes: (BEATS)RED Beats Pill+, (ALESSI)RED Anna G Corkscrew, (S’WELL)RED bottle, (LE CREUSET)RED Salt and Pepper Mill, and a (VESPA)RED helmet and mug.
As part of the first collaboration of its kind between a hotel brand and (RED), this suite is the latest in a series of activations since 2017, including the first-ever (ANDAZ)RED Suite at Andaz West Hollywood designed by Jonathan Adler; (ANDAZ)RED Cabanas at five Andaz properties worldwide; and a breakfast promotion at Andaz properties in North America to raise funds for (RED)’s fight.
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