Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement with a subsidiary of Matmut S.A.M. to develop the first Hyatt-branded hotel in Rouen, the capital of Normandy, France. Managed by Cycas Hospitality, Hyatt Place Rouen will be the second Hyatt Place hotel in France, and will join the dual-branded Hyatt Place and Hyatt House hotels at Paris Charles de Gaulle Airport that are currently under development. The Hyatt Place project in Rouen reflects the brand’s strong momentum in the fast-growing select service category as Hyatt Place hotels continue to expand across Europe.
The Hyatt Place brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines. To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment.
Slated to open in 2021, Hyatt Place Rouen will offer 78 guestrooms, meeting spaces for approximately 100 guests, a state-of-the-art gym, and a swimming pool. Hyatt Place Rouen will also feature a restaurant and the Gallery Market with grab and go meals and snacks available around the clock. The hotel will be developed from a former school building, located close to businesses, the railway station and the old city center.
“We are delighted to be expanding our Hyatt Place brand footprint in France. Thanks to the excellent rail service between Le Havre and Paris, Rouen is seeing its business community thrive and an influx of leisure visitors, making it a prime location for this brand,” says Nuno Galvao Pinto, Hyatt’s regional vice president development for Europe. “We are also pleased to be strengthening our relationship with Cycas Hospitality, a world-class operator who manages a number of Hyatt Place hotels across Europe.”
“Managing Hyatt Place Rouen will mark the third collaboration with Hyatt, which makes us very proud,” said Asli Kutlucan, partner at Cycas Hospitality. “Our knowledge of Hyatt’s select service brands, along with our experience in the European market, will allow us to provide exceptional levels of service, which we expect to set this hotel apart from its competitors.”
There are eight Hyatt-branded hotels currently open in France: Park Hyatt Paris-Vêndome, Hyatt Regency Paris Etoile, Hyatt Regency Paris Charles de Gaulle, Hyatt Paris Madeleine, Hôtel du Louvre, Hôtel Martinez, Hyatt Regency Nice Palais de la Méditerranée and Hyatt Centric La Rosière. In addition to Hyatt Place Rouen, Hyatt Regency Chantilly is expected to open in late 2018 and the dual-branded Hyatt Place Charles de Gaulle Airport and Hyatt House Charles de Gaulle Airport are expected to open in 2020.
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