Hotel Industry Performance Europe

European Hotel Industry Reports Positive Performance Metrics for August 2018

Berlin breaks August performance records - Paris experiences double-digit performance growth
Colorful postcards from Berlin in a stand - Photo by Markus Spiske on Unsplash
Berlin Hotels Break August Performance Records

STR

Europe’s hotel industry reported positive results in the three key performance metrics during August 2018, according to data from STR.

Euro constant currency, August 2018 vs. August 2017

Europe

  • Occupancy: +1.4% to 77.9%
  • Average daily rate (ADR): +4.1% to EUR118.64
  • Revenue per available room (RevPAR): +5.5% to EUR92.39

Local currency, August 2018 vs. August 2017

Berlin

  • Occupancy: +8.7% to 85.3%
  • ADR: +10.8% to EUR91.64
  • RevPAR: +20.4% to EUR78.19

The absolute levels for each of the three key performance metrics were the highest for any August in STR’s Berlin database. STR analysts note that performance was lifted by the 2018 European Athletics Championships (6-12 August).

Paris

  • Occupancy: +13.9% to 75.6%
  • ADR: +15.8% to EUR191.93
  • RevPAR: +31.9% to EUR145.01

The absolute occupancy level was the highest for an August in Paris since 2013, while the absolute ADR and RevPAR levels were the highest for the month since 2014. Consistent demand growth (+13.7% for August) has fueled Paris’ performance recovery during the past two years.

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