Europe’s hotel industry reported positive results in the three key performance metrics during August 2018, according to data from STR.
Euro constant currency, August 2018 vs. August 2017
- Occupancy: +1.4% to 77.9%
- Average daily rate (ADR): +4.1% to EUR118.64
- Revenue per available room (RevPAR): +5.5% to EUR92.39
Local currency, August 2018 vs. August 2017
- Occupancy: +8.7% to 85.3%
- ADR: +10.8% to EUR91.64
- RevPAR: +20.4% to EUR78.19
The absolute levels for each of the three key performance metrics were the highest for any August in STR’s Berlin database. STR analysts note that performance was lifted by the 2018 European Athletics Championships (6-12 August).
- Occupancy: +13.9% to 75.6%
- ADR: +15.8% to EUR191.93
- RevPAR: +31.9% to EUR145.01
The absolute occupancy level was the highest for an August in Paris since 2013, while the absolute ADR and RevPAR levels were the highest for the month since 2014. Consistent demand growth (+13.7% for August) has fueled Paris’ performance recovery during the past two years.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
Logos, product and company names mentioned are the property of their respective owners.