Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Vizergy has created a website personalization guide to help walk you through the process of organizing target audiences and unique personalization campaigns that best appeal to each set of visitors.
The Vizergy Website Personalization Guide includes:
- A how-to on deploying personalization via your website
- Audience templates to plan your next personalization campaign
- Personalization campaign worksheets to track success
Logos, product and company names mentioned are the property of their respective owners.