American Breakfast Habits

Survey: Frequency of Travel May Influence How Often Americans Eat Breakfast

New Hyatt Place survey looks at ways travel affects American breakfast habits
Various breakfast items - Photo by Rachel Park on Unsplash
American breakfast habits

Hyatt Place

As Americans gear up to travel in 2019, a new survey from the Hyatt Place brand found that the more people spend their time away from home, the more likely it is that they will eat the proverbial “most important meal of the day.”

The survey of 1,507 respondents, which was conducted by Toluna on behalf of the Hyatt Place brand, looked at a range of breakfast habits among those who travel at least six times or more per year (frequent travelers) versus those who travel five times per year or less (infrequent travelers). The findings are as follows:

  • A majority 63 percent of respondents who identify themselves as frequent travelers indicate they eat breakfast at least three or more days per week
    • 45 percent of infrequent travelers indicate the same
  • Nearly half (49 percent) of frequent travelers indicate they eat breakfast more often while traveling, while 40 percent of infrequent travelers indicate the same
  • For those who indicated why they eat breakfast more often while traveling, frequent travelers were most likely to credit extra time as a key factor for “why,” while infrequent travelers were most likely to credit someone else making it for them as their main reason “why”
    • Eating breakfast tops the list of things frequent travelers would do with an extra 30 minutes in the morning, while infrequent travelers were more likely to choose sleep
  • A majority (53 percent) of all Americans, and nearly two-thirds of frequent travelers (63 percent) have chosen a hotel because of its breakfast offering
  • Nearly half (49 percent) of frequent travelers describe breakfast as being made up of their favorite foods, compared to 36 percent of infrequent travelers
  • One in three frequent travelers have met someone new while eating breakfast at a hotel
  • Eggs/omelets are the go-to breakfast choice for Americans overall (26 percent), followed by breakfast sandwiches (15 percent) and then pancakes (8 percent)

“Leisure and business travelers alike expect high quality and flexibility when it comes to their culinary experiences, and as this survey suggests, both components play a direct influence on their breakfast eating behavior on the road,” said Brian Contreras, corporate director of culinary operations, Americas, Hyatt Place and Hyatt House. “The new Hyatt Place regional breakfast offerings directly address guests’ needs and expectations by featuring fresh, regionally sourced ingredients that are sure to satisfy a myriad of food preferences.”

Hyatt Place hotels across the U.S. feature regional breakfast rotations, each giving guests a taste of the region they are visiting:

Atlantic

Hyatt Place hotels in the Atlantic region will feature:

  • Cinnamon French Toast with apple butter
  • Corned Beef “Red Flannel” Hash
  • Crustless Spinach and Cheese Quiche
  • Regional Bread: Bagels

South

Hyatt Place hotels in the South region will feature:

  • Sweet Potato and Roasted Corn Hash with Creole seasoning
  • Turkey Sausage and Pimento Biscuit Sandwich
  • Buttermilk Biscuits and Country Sausage Gravy
  • Regional Bread: Cornbread

Heartland

Hyatt Place hotels in the Heartland region will feature:

  • Buttermilk Pancakes with roasted apples and granola crunch
  • Heartland Scramble Bowl with diced shoulder bacon
  • Green Chile Corned Beef Hash
  • Regional Bread: Marble rye

Southwest

Hyatt Place hotels in the Southwest region will feature:

  • Chocolate Churro Bread Pudding
  • Breakfast tacos with pork carnitas
  • Chipotle Beef Barbacoa Hash
  • Regional Bread: Cornbread

West Coast

Hyatt Place hotels in the West Coast region will feature:

  • Granola Crunch Belgian Waffles with mixed-berry compote
  • Mediterranean Scramble with chicken sausage
  • Chilaquiles
  • Regional Bread: English muffins

According to the study, respondents from the Northeast chose the “Atlantic” breakfast menu as their favorite, while respondents from the Midwest chose the “Heartland” menu and respondents living on Western half of the U.S. preferred the “West Coast” menu. Southerners were found more likely to try the different regional menus offered at Hyatt Place hotels.



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