The U.S. hotel industry reported positive results in the three key performance metrics during Q1 2019, according to data from STR.
In a year-over-year comparison with Q1 2018, the industry posted the following:
- Occupancy: +0.4% to 61.8%
- Average daily rate (ADR): +1.1% to US$129.02
- Revenue per available room (RevPAR): +1.5% to US$79.68
Demand (+2.4%) outgrew supply (+2.0%) for the quarter, and the absolute values in each of the three key performance metrics were the highest for any Q1 on record. However, year-over-year performance growth came in below projected levels.
“Q1 performance came in lower than forecasted as the industry reported its lowest RevPAR percentage change for an opening quarter since 2010,” said Bobby Bowers, STR’s senior VP of operations. “What made the quarter even more underwhelming was the fact that year-over-year results received a lift from the Easter calendar shift as well as significant group performance gains in San Francisco, which is benefitting from an influx of business at the reopened Moscone Center. Overall, San Francisco accounted for 40 basis points of that 1.5% increase in the U.S.”
Among the Top 25 Markets, the aforementioned San Francisco/San Mateo, California, posted the largest lift in ADR (+15.9% to US$270.23), which resulted in the largest increase in RevPAR (+15.9% to US$209.51).
Tampa/St. Petersburg, Florida, experienced the highest rise in occupancy (+2.4% to 81.2%).
Super Bowl LIII host, Atlanta, Georgia, registered the second-largest jump in RevPAR (+14.1% to US$88.59), due primarily to the only other double-digit increase in ADR (+12.7% to US$126.19).
Due to comparison with its Super Bowl host year in 2018, Minneapolis/St. Paul, Minnesota-Wisconsin, reported the only double-digit decline in ADR (-15.0% to US$109.04) and the largest drop in RevPAR (-19.0% to US$63.20).
Philadelphia, Pennsylvania-New Jersey, saw the largest decrease in occupancy (-7.8% to 59.8%).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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