NextGuest is preparing for HITEC Minneapolis, where it will be showcasing new products and services. The Hospitality Industry Technology Exposition and Conference is the largest and longest-running convention of its kind, highlighting industry leaders and the latest in hospitality technology. The event draws thousands of attendees and is held in a different city each year, with Minneapolis serving as the 2019 destination.
NextGuest is utilizing HITEC to reintroduce itself, with the company having recently aligned its subsidiary divisions under a unifying name. The company’s digital marketing and CRM branches, HEBS Digital and Serenata CRM, have been rebranded as NextGuest Digital and NextGuest CRM. Additionally, NextGuest Consulting and NextGuest Labs have been added to the company’s portfolio, providing hoteliers with options for strategic consulting services and bespoke, innovative technology solutions, respectively. The shift drives home NextGuest’s role as a full-service partner for hoteliers, helping hotel brands craft a unique and compelling online presence.
“The rebrand comes at a time when our mission is evolving to fill gaps in the industry that other players don’t have solutions for,” said Felix Laboy, Executive Chairman at NextGuest. “With the addition of NextGuest Labs, hotels are now empowered to develop personalized technology solutions that answer unique business needs. NextGuest Consulting, on the other hand, allows hoteliers to leverage expertise they don’t have in-house to manage their various digital partners with one cohesive strategy. By having all four pillars working together, we can provide a more comprehensive technology and services solution.”
Conference attendees who visit the NextGuest booth (number 940) can learn more about all four pillars of the company. NextGuest’s award-winning technology will also be on display, including the proprietary smartCMS® and Content Personalization Engine.
To learn more about NextGuest, schedule a time to meet the team at HITEC booth 940.
NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.
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