Another year has passed and we take stock of the hotel industry landscape in the Sixth Edition of the Asia-Pacific Hotel Operator Guide. Notwithstanding the trend of consolidation, this publication sees new market participants extend their reach across markets outside their respective home base. Developing the expertise to operate hotels in markets is a key decision factor for owners when exploring suitable candidates. Brand presence in the region is another important selection criteria, particularly for those recently launched. We greatly appreciate the support from all participants of this guide to provide a more comprehensive profile of our industry in the region.
Owners, many of which are our clients, increasingly look for brands to help maximize the performance of their properties. This task needs to be approached carefully, understanding motivations
and objectives on both sides of the table and ideally supported by an asset manager. In the wake of many mergers, owners start asking for the cost-benefit in dealing with operators as many fees remain opaque. Ultimately, it is the confidence an owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the topline performance according to its positioning. That being said, motivations among owners in selecting an operator vary, and criteria and objectives can call for a more creative approach.
In this Sixth Edition, we have captured over one million existing and more than half a million pipeline rooms spread over 9,135 properties. This publication features major operators and we look forward to have more brands included in forthcoming editions. Our analysis covers 32 countries and territories in Asia-Pacific and
1,008 markets with existing hotels as well as 711 markets with proposed hotels. Special thanks also go to my co-author Pawinee Chaisiriroj, who liaised with the operators and compiled that data, presenting you with an important resource in our HVS library. Happy reading!
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