The U.S. hotel industry reported mostly positive year-over-year results in the three key performance metrics during the week of 8-14 September 2019, according to data from STR.
In comparison with the week of 9-15 September 2018, the industry recorded the following:
• Occupancy: flat at 69.6%
• Average daily rate (ADR): +0.8% to US$132.59
• Revenue per available room (RevPAR): +0.8% at US$92.26
Among the Top 25 Markets, Norfolk/Virginia Beach, Virginia, registered the largest increases in each of the three key performance metrics: occupancy (+40.6% to 67.3%), ADR (+15.9% to US$99.69) and RevPAR (+63.0% to US$67.12). STR analysts note that performance levels from the comparable time period last year were lower because of Hurricane Florence.
Washington, D.C.-Maryland-Virginia, saw the only other double-digit increases in occupancy (+12.2% to 78.0%) and ADR (+11.1% to US$179.83), which resulted in the second-largest jump in RevPAR (+24.7% to US$140.20).
Overall, 13 of the Top 25 Markets reported a jump in RevPAR.
Chicago, Illinois, posted the only double-digit decline in RevPAR (-12.0% to US$145.75), due primarily to the largest drop in ADR (-9.7% to US$179.85).
Atlanta, Georgia, experienced the steepest decrease in occupancy (-8.3% to 69.3%) and the second-largest decline in RevPAR (-7.4% to US$78.90).
Orlando, Florida, saw the second-steepest drop in occupancy (-8.1% to 58.5%), which resulted in the third-largest decrease in RevPAR (-5.6% to US$60.18).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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