The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 29 September through 5 October 2019, according to data from STR.
In comparison with the week of 30 September through 6 October 2018, the industry recorded the following:
• Occupancy: -3.9% to 68.1%
• Average daily rate (ADR): -3.8% to US$129.21
• Revenue per available room (RevPAR): -7.5% to US$88.00
STR analysts attribute significant performance decreases in many markets to the Rosh Hashanah calendar shift. Travel and conference schedules during the comparable time period last year were not affected by the Jewish holidays.
Among the Top 25 Markets, Atlanta, Georgia, registered the largest jump in RevPAR (+8.5% to US$87.58), driven by the largest lift in ADR (+7.6% to US$122.49).
Houston, Texas, experienced the highest rise in occupancy (+1.6% to 63.5%).
Chicago, Illinois, saw the steepest declines in ADR (-14.8% to US$152.35) and RevPAR (-23.1% to US$108.28).
Boston, Massachusetts, reported the second-steepest decline in RevPAR (-22.3% to US$168.38), due primarily to the largest decrease in occupancy (-13.9% to 78.5%).
Miami/Hialeah, Florida, saw the second-largest drop in occupancy (-11.3% to 61.2%) and the third-largest decrease in RevPAR (-20.8% to US$88.92).
Overall, 22 of the Top 25 Markets registered a RevPAR decline.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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