ADA Compliance

It Pays To Be ADA Compliant

Vizergy

Recently, the popular pizza chain, Domino’s, has come under fire for not being compliant with the Americans with Disabilities Act (ADA). After a blind customer was unable to place an order directly from the Domino’s website or app using special screen-reading software, he sued the pizza chain for not being ADA complaint.

Domino’s filed an appeal with the Supreme Court claiming that the ADA didn’t apply to websites and apps, arguing the law preexisted the modern internet and could not comply with today’s online applications. The appeal was declined and the Supreme Court ruled that Domino’s is required by law to provide “auxiliary aids and services” to visually impaired customers because it is a place of public accommodation. 

Any place of public accommodation, including hotels and restaurants, must make their websites, apps, and any visual materials accessible to customers who are visually impaired. These businesses must be able to provide equal access to all customers both at their physical location, as well as online. This ruling acts as a reminder that all businesses, especially hospitality brands, must take ADA website compliance seriously. 

Knowing the importance of ADA compliance to our hospitality clients, Vizergy has created a tool to keep our brands compliant. The Website Performance Analysis gives users the ability to regularly analyze their website for accessibility and ADA issues, offering peace of mind in a complex area of technical website maintenance. Website pages are loaded and analyzed to generate a detailed audit report with any issues found. 

For more information about keeping your website compliant with the Website Performance Analysis, learn more about the tool here. Or contact us to get started!

You may also enjoy our previous blog about ADA for Hotel Websites Explained.

About Vizergy® Digital Marketing:

Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.

For more information, please visit www.vizergy.com.



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