Hard Rock International announced the appointment of Donna Marchese as Regional Director of Global Sales - Americas. With this role, Marchese is responsible for building awareness for the iconic Hard Rock brand, developing relationships with key group clients and agencies in the Northeast, and ultimately driving business to the entire portfolio.
"With many years of experience in regional positions, we are confident that Donna will be a tremendous asset to the Hard Rock portfolio worldwide as we increase brand recognition with our MICE customer base," said Danielle Babilino, senior vice president, Global Sales & Marketing for Hard Rock International.
As 2020 approaches, Marchese will be a key player in supporting Hard Rock's launch of music-inspired MICE branded experience programs in January. She will contribute to the brand's growth strategy doubling in five years, and will impact Hard Rock's dedication to redefining the traditional meeting by immersing groups in locally inspired settings that are "anything but beige."
Marchese has more than 20 years of experience – predominately in the Northeast, where she has driven market share for high profile organizations with a focus on corporate and intermediary accounts. Most recently, she was the director of Global Accounts for Sonesta Hotels International. She has a proven track record of increasing group market share with a primary focus on new business development within the corporate meetings market. Her career to date includes senior positions with a corporate growth focus with KSL Resorts, the Ritz-Carlton Hotel Company, Associated Luxury Hotels International and Interstate Hotels.
Marchese hails from the New York tri-state area having acquired her Bachelor of Science degree in Business Management at City University of New York. Throughout her tenure in the industry, she has received a number of awards to include the Marriott Corporate Service Award for extending exceptional quality and personalized client service, The Roosevelt Hotel Sales Excellence Diamond Award for outstanding sales achievement, and the Ritz-Carlton's Golden Circle Chairman's Circle Award for outstanding sales achievement.
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