Hilton (NYSE: HLT) today announced the signing of a franchise agreement with Palacio de Arozteguia S.L. to open Hotel Palacio de Arozteguia Baztan, Curio Collection by Hilton, the first Curio Collection hotel in Northern Spain. A 14th-century palace of great architectural importance and a renovated historical landmark in the Navarra region, the 126-guest-room hotel is expected to open before the end of 2022.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “We have 17 Curio Collection properties currently trading in Europe and a mandate to grow the portfolio. This latest addition signals our expansion into Northern Spain. Curio Collection is a diverse brand which appeals to independent hotel owners who want to retain the unique identity of their property whilst benefiting from the power of Hilton, including from our Hilton Honors programme, which now has 100 million members. Hotel Palacio de Arozteguia Baztan is a special local landmark, and we are proud to be part of returning it to life.”
Hotel Palacio de Arozteguia Baztan will open after a comprehensive and sympathetic restoration of the original palace property and will be set within mature landscaped gardens and grounds. The hotel will offer 126 guest rooms and suites, and guests will be able to enjoy local cuisines at the hotel’s specialist destination restaurant, a bar and terraced areas. Offering facilities for both the leisure and business guests, social event spaces will include five meeting rooms over nearly 600 square metres and a business centre as well as a state-of-the art fitness centre, an outdoor swimming pool, a spa and wellness centre.
The hotel is in Lekaroz within the Navarra region, an area of outstanding beauty that has much to offer visitors, appealing to both domestic and international tourists who are increasingly discovering this special destination. Hotel Palacio de Arozteguia Baztan occupies a prime location in the heart of the Baztan Valley. Baztan is an area full of natural treasures, known for its verdant landscapes, mountain slopes and dense woodlands of oak and chestnut trees, as well as rich agriculture, flora and fauna. Although nestled in the countryside offering a tranquil and secluded experience, Hotel Palacio de Arozteguia Baztan is easy to access, benefiting from good connectivity to both the coastal city of San Sebastian to the north, only 47 kilometres by road, and the regional capital of Pamplona to the south is only 50 kilometres from the hotel. Both cities are well-connected transport hubs with airports offering direct flights to major European cities. Biarritz Airport on the coast of South West France is also close (65 kilometres), and Bilbao Airport can be reached within two hours by car.
The Navarra region is a thriving community and a well-established commercial hub. The area continues to diversify its economy and grow with large-scale industry and a number of multinational companies that have chosen Navarra as a base. The region boasts a cluster of Michelin star restaurants and diverse and rich tourist attractions, and the impressive landscape of the Navarra region makes an ideal destination for rural tourism offering a range of activities, including horse riding, fishing, golf, hiking and visits to local food and wine producers.
Salvador Urbistondo, representative for the Hotel Palacio de Arozteguia Baztan, said: “We feel closely linked to the Baztan Valley, and our project goes beyond a hotel project. It is an initiative that is committed to the present and future development of the valley. Our agreement with Curio Collection by Hilton is based on quality and sustainable tourism, respect for the environment and the architectural and historical heritage of the Baztan Valley, and evidently, the involvement in the local economy. All this is underpinned by the professional excellence that both companies pursue.”
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