The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 5-11 January 2020, according to data from STR.
In comparison with the week of 6-12 January 2019, the industry recorded the following:
• Occupancy: -3.1% to 51.7%
• Average daily rate (ADR): -4.7% to US$120.43
• Revenue per available room (RevPAR): -7.7% to US$62.30
San Francisco/San Mateo, California, posted the steepest decline in RevPAR (-69.4% to US$124.53), due primarily to the largest drop in ADR (-62.3% to US$196.04). The market recorded the second-largest decrease in occupancy (-18.9% to 63.5%). STR analysts note that the calendar shift of the 38th Annual J.P. Morgan Healthcare Conference significantly affected San Francisco’s performance comparisons for the week.
Atlanta, Georgia, experienced the steepest drop in occupancy (-19.0% to 55.6%) and the second-largest declines in ADR (-19.2% to US$103.77) and RevPAR (-34.5% to US$57.74).
Nashville, Tennessee, saw the only other double-digit drop in RevPAR (-12.3% to US$67.39).
Overall, 18 of the Top 25 Markets reported a RevPAR decrease.
Oahu Island, Hawaii, registered the only double-digit rise in occupancy (+10.1% to 86.3%).
New Orleans, Louisiana, posted the largest lift in ADR (+8.8% to US$146.39).
Dallas, Texas, recorded the highest jump in RevPAR (+15.3% to US$74.14).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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