Top Travel Marketing Work Being Submitted For HSMAI Adrian Awards

Considered one of the most prestigious awards in travel marketing, the deadline to submit entries in The Hospitality Sales and Marketing Association International (HSMAI) 54th annual HSMAI Adrian Awards competition is Sept. 10, 2010.

HSMAI Hundreds of examples of innovative work in travel advertising, public relations, and digital marketing have already been entered, including in new categories such as Top Loyalty Program Consumer and Loyalty Programs, Best Tradeshow Marketing Campaign, Best Social Media Campaign and Best Mobile Campaign. Additionally, the 54th Adrian Awards marks the inaugural year for entries being considered for the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler.

“Year-in-and-year-out, the HSMAI Adrian Awards is honored to recognize the most innovative, inspiring, and impactful campaigns in our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “We encourage all hospitality and agency professionals to take this opportunity to enter their best work before the September 10 deadline.”

Submitting campaigns for award consideration is easy and done entirely online. To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Additionally, top achievers will be considered for specialty awards: The DEPARTURES Luxury Marketing Achievement Award, which goes to the best award-winning print advertising campaigns produced for the luxury travel market, and the TRAVELCLICK eMarketer of the Year, which recognizes the best integrated eMarketing program in the hotel industry.

2010 winners will join the ranks of industry heavy-hitters who have proven their creativity drives not only awareness but also bottom line. Included in these ranks are, The San Diego Zoo and its agency, M&C Saatchi, as 2009 “Best of Show” in advertising for creating a pair of computer-generated mammoths living the good life in Southern California circa 12,000 B.C. to launch a new exhibit at the Zoo. Additionally, the Albuquerque Convention & Visitors Bureau won a 2009 “Best of Show” in the Web Marketing category for its “Life in a Brown Paper Bag” video and the 2009 Public Relations “Best of Show” winner, Tourism Queensland and its agency, Cummins Nitro, for the “Best Job in the World” campaign.

"We were very honored with the Best of Show in the HSMAI Adrian Awards. Our video project was done in-house and for under $500 illustrating that this competition recognizes the great and productive work being done in the hospitality industry regardless of budget,” said Dale Lockett, President/CEO of the Albuquerque Convention & Visitors Bureau.

The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or

Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place Jan. 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.

Nominations are also still being accepted for the 2010 HSMAI Top 25 Most Extraordinary Minds in Sales and Marketing. The list, which recognizes the remarkable achievement of sales and marketing professionals in the hospitality, travel and tourism industries, is presented in conjunction with HSMAI’s Adrian Awards. Nominations should be submitted online at by September 10, 2010.

For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email, visit, or follow Adrian Awards news on Twitter at


 HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at Join our social networking communities on Twitter,LinkedIn and Facebook.

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