Joie de Vivre also signed a partnership with Clean the World Foundation, an Orlando, Fla.-based non-profit, 501 (c) (3) organization that collects and recycles leftover guest room soaps and bottled amenities (shampoos, conditioners, lotions and gels) and distributes them to homeless and women’s shelters in the United States and more than 40 countries. Distribution of the recycled amenities helps prevent millions of children’s deaths caused each year by respiratory and gastrointestinal disease.
“These two programs underscore our commitment to expanding our Green Dreams sustainability program,” saidKarlene Holloman, Joie de Vivre’s senior vice president of operations, who spearheads the company’s environmental preservation initiative, which formally launched in 2008.
Eleven of Joie de Vivre’s more than 30 hotels are green certified, and the company is working toward environmental certification for all of its properties, a push that will gain impact as the brand expands outside California. Joie de Vivre maintains a “Green Scorecard” online that tracks conservation efforts at each of its properties, giving guests who are interested in sustainability a tool to choose a hotel based on its green achievements.
Carbonfund.org pledges 95 cents of every dollar contributed will go toward the mission of the non-profit to support carbon mitigation projects, with only five cents of each dollar spent on administrative costs. Carbonfund.org partners with such notable travel brands as Virgin America, one of Joie de Vivre’s loyalty program partners. It is a leading nonprofit driving renewable energy, energy efficiency and reforestation projects to reduce carbon dioxide emissions.
Clean the World Foundation launched in 2009 with a mission to promote a “global hygiene revolution” by recycling soaps and bottled amenities from a network of hotel partners throughoutNorth Americaand putting them in the hands of people for whom soap is a luxury.
According to the World Health Organization, each year more than five million people in poor countries die from diseases whose spread is greatly reduced through proper hand washing. In just two years Clean the World Foundation has collected and distributed more than 8 million bars of soap worldwide, and has diverted more than 550 tons of hotel waste from polluting local landfills.
About A Billion Acts of Green®
Earth Day Network has chosen A Billion Acts of Green® as the theme for Earth Day 2011. A Billion Acts of Green®–the largest environmental service campaign in the world–inspires and rewards simple individual acts and larger organizational initiatives that further the goal of measurably reducing carbon emissions and supporting sustainability. The goal is to register one billion actions in advance of the global Earth Summit in Rio in 2012.
About Joie de Vivre Hospitality, LLC
Founded in 1987 by entrepreneur Chip Conley, San Francisco-based Joie de Vivre (www.jdvhotels.com) is known for creating some of the most innovative hospitality services and products and designing one-of-a-kind boutique hotels, restaurants and spas. Geolo Capital, a private equity firm controlled by the family office of John Pritzker, acquired a majority interest in Joie de Vivre in 2010. The firm specializes in hospitality investments and is capitalizing the boutique hotel company’s national expansion. Joie de Vivre currently operates more than 30 boutique hotels under the Joie de Vivre Hotels brand and two affiliate properties, which are slated to join the collection this year.
About Clean the World
Clean the World Foundation, Inc. is a non-profit, 501(c) (3) tax-exempt charitable organization committed to reducing the waste created by discarded soap and shampoo products. Clean the World collects these items from hotels to be recycled and distributed to domestic homeless shelters and impoverished people worldwide, helping to prevent deaths caused by hygiene-related illnesses. For more information visit: http://www.cleantheworld.org. Text CLEAN to 20222 to donate $10 to help Clean the World.
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