Best practices dictate that you should be contacting your guests before they arrive, welcoming them to your hotel and letting them know that you're listening if they have any requests.
Bidding them farewell after they've checked out and encouraging them to provide feedback and to leave a positive review online is also a great way to make them feel appreciated and to boost your TripAdvisor score.
It's as easy as sending out two simple emails, but when you multiply that by the number of guests you have, it quickly adds up to a long, tedious task for your Guest Services department. That might explain why so few hotels actually do it.
Guest Reach is a new web application which automates the whole process for you. It integrates with your PMS or front desk software and sends customizable emails to your incoming and outgoing guests. All of this is available through a simple, easy-to-use interface accessible from any internet browser.
Guest Reach is currently available absolutely free at http://www.guestreach.com
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