The agencies are: Grey New York, JWT New York and the incumbent agency, mcgarrybowen New York.
The agency review launched in May 2012 and is expected to conclude with agency appointment in September 2012.
“The iconic Marriott Hotels and Resorts brand will be redefining the hospitality category and seeks an agency partner who can help us tell that story,” said Susan Thronson, senior vice president, global marketing, Marriott International.
The media work handled by MEC; creative work for other Marriott International brands handled primarily by mcgarrybowen, Team One and Anomaly; and search engine marketing handled by Beeby, Clark, and Meyler are not affected by the review, nor are the agreements with other creative and specialized agencies globally.
Marriott International has retained the services of Joanne Davis Consulting, Inc., New York to assist in the search process throughout this closed review.
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA with more than 3,700 properties in 74 countries and territories and reported revenues of over $12 billion in fiscal year 2011. The company operates and franchises hotels and licenses vacation ownership resorts under 17 brands, including Marriott Hotels & Resorts, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club. There are approximately 300,000 employees at headquarters, managed and franchised properties. Marriott is consistently recognized as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world.
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