The Chairman of Meliá Hotels International, Gabriel Escarrer, recently explained at the company’s annual general shareholders meeting that emerging markets, in particular the highest potential countries in Latin America, are the focus for growth of its hotel brands, already successfully operating in 39 countries on four continents.
The founder of Meliá specifically named Peru as a target for the company, a country where the tourism industry is beginning to take off, as seen in the growth of hotel RevPAR (average revenue per room) which rose by over 4% in 2012. As in other expanding Latin American economies, Escarrer also highlighted both the potential of the Peruvian domestic market as well as its high potential as a source of travellers for other destinations.
Meliá Hotels International has thus announced what will become its second hotel in Lima. After 15 successful years managing the Meliá Lima Hotel in the district of San Isidro, the company has signed an agreement with Grupo Inversiones Hoteleras La Paz S.A.C (VyV Grupo Inmobiliario and Inverko Peru SAC, both with over twenty years of experience in the management, development and marketing of residential properties, office buildings and commercial and hotel equipment), to manage a new hotel under the TRYP by Wyndham brand, the TRYP Lima Miraflores.
The hotel will provide 140 rooms as well as meeting rooms, a restaurant and fitness room, and will be located in the Miraflores area, known for its tourist activity, facilities, green areas and impressive views of the Pacific Ocean. Meliá will take an active role in the final design of the hotel to ensure compliance with the demanding standards of the TRYP by Wyndham city hotel brand and, in particular, will draw inspiration from the latest additions to the brand in New York, Bogota and Panama, bringing a touch of freshness, design and functionality to the hotel industries in these important cities.
Gabriel Escarrer thanked Inverko for their trust in Meliá and declared that “the new TRYP Lima Miraflores is the first hotel for an important brand in the city of Lima, whose growth points towards an explosion in business travel and corporate customers seeking design, simplicity and efficiency in comfortable hotels in the best city locations”.
For Daniel Kohn and Victor Arce, CEOs of Inverko and VyV respectively “our group wants to play an active role in this new era for tourism and business travel in Peru, and we are proud to be contributing with this magnificent project supported by a prestigious international brand, and located in the privileged district of Miraflores in Lima”.
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