Digital Marketing Budget Planning Webinar

HeBS Digital Announces 2015 Digital Marketing Budget Planning Webinar for Hoteliers

HeBS Digital will host The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning to guide hoteliers in structuring their 2015 digital marketing budget so they can shift more bookings to the direct online channel, and better utilize their marketing dollars to generate the highest returns possible from the property website and digital marketing initiatives.

HeBS digital HeBS Digital will host The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning Webinar on September 17th from 2 – 3 EST (11 – 12PST). Designed to guide hoteliers in structuring 2015 digital marketing budgets, the webinar will also cover important factors that are making an impact on the overall direct online channel strategy for hoteliers.

Similar to this year, 2015 is expected to be another year that sees growth in all 3 key metrics for the U.S. hotel industry, with demand growing by 2.2%. Capturing increased demand, shifting share from the OTAs to the property website, and bringing in higher ROIs takes a smart digital marketing strategy. Hoteliers that underspend in digital marketing and underestimate the sheer volume of consumers researching and booking online will continue to lose market share to their competitors and the OTAs.

On Wednesday September 17th from 11:00 am to 12:00 pm PST / 2:00 pm to 3:00 pm EST HeBS Digital will host The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning Webinar. Speakers will include Senior Vice President of Marketing Mariana Mechoso Safer, Senior Marketing Manager Sara O’Brien and Director of Creative Strategy Margaret Mastrogiacomo. The hospitality professionals will detail the recommended approach to cover all the digital marketing, technology and asset management line items that hospitality marketers need to maximize direct online revenues, address specific property business needs through the year, and meet all of their property website design, consulting and technology needs.

“We are excited for another great year in hospitality and we look forward to sharing the big ideas that will help our clients gain market share and stay ahead of the competition and the OTAs,” said Mariana Mechoso Safer, SVP, Marketing of HeBS Digital. “Attendees for the webinar can rest assured that they will have all the tools they need to build the most effective 2015 digital marketing budget to drive high ROIS from the property website in 2015.”

Join us Wednesday, September 17th at 11:00 am PST and 2:00 pm EST to learn about how you can best organize your budget for the upcoming year.

About HeBS Digital:

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City ( 

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. 

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or


Editorial Contact:

Sara O’Brien
HeBS Digital
Phone: 212-752-8186


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