The Power Of Social Media

Social Media Posts Help Push Hotels to Upgrade - LA Times

Excerpt from LA Times

If you posted a negative social media review about a hotel last year, you may have helped push U.S. hotels owners to invest a record $6.4 billion to upgrade and beautify their properties.

Complaints – and compliments – on Yelp, Twitter, TripAdvisor and other online review sites motivated hotel owners to invest in carpeting, high-speed Internet and remodeled lobbies, among other hotel improvements, according to a 
report by Bjorn Hanson, a professor at the Tisch Center for Hospitality and Tourism at New York University.

For the last three years or so, more hotels have made investments in response to negative online reviews, Hanson said.

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