Hard Rock International expands its portfolio with the announcement of Hard Rock Hotel Dalian, in collaboration with China-based Luneng Real Estate Group. Located in China's northeastern Liaoning Province, the 200-room Hard Rock Hotel Dalian, a new-build, oceanfront resort will soon rise on Dalian's Golden Beach. With projects currently underway in Shenzhen and Haikou, Hard Rock Hotel Dalian will be the brand's third property in Mainland China upon completion in 2018.
"With the Chinese travel industry quickly changing as leisure demand grows, we feel the music-centric programming at Hard Rock Hotels will resonate well with Chinese travelers who visit Dalian each year," states Leong Wy Joon, senior vice president of hotel development, Asia and India at Hard Rock International.
Bordering the Yellow Sea, Dalian is recognized as one of China's major tourist destinations, drawing more than five million visitors each year with its expansive coastlines and easily accessible beaches. In addition to being China's top beach destination, Dalian charms visitors with its lively and enthusiastic spirit as one of China's youngest cities.
Aligning with Dalian's leisure offerings, the upcoming Hard Rock Hotel Dalian will offer a vast array of amenities, such as multiple dining establishments, including both a casual and fine dining signature restaurant, as well as a stylish nightclub, allowing for hosted events, DJ sets and live music performances. Additionally, the hotel will feature Hard Rock's signature brand offerings, including a Hard Rock Roxity® Kids Club and Body Rock® fitness center.
To support the upcoming project, Hard Rock International in collaboration with China-based Luneng Real Estate Group, the developers of the project, will create the "Hard Rock Hotels Preview Center" – a fully branded experiential space located directly adjacent to the hotel's building site. Set to open Spring 2016, the Preview Center will allow for both locals and travelers to become familiar with the Hard Rock Hotels brand by engaging with multiple signature offerings, such as enjoying priceless music memorabilia from Hard Rock's collection of more than 80,000 legendary items. In addition, the space will feature Fender guitar stations allowing for guests to interact with The Sound of Your Stay® music amenity program and Rock Spa® demonstrations, providing guests with an all-encompassing look at the brand and what guests can expect from China's upcoming Hard Rock Hotels.
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